Wie alles begann...

How it all began...

Jan 14, 2025The Group

My name is Marcel and my mission is healthy food that is good for our body and mind and, to put it simply: the deindustrialization of the food on your table.

70% of the food in your supermarket is ultra-processed. We want to return to natural ingredients and a balanced diet.

I come from a family bakery and know the difference between wholesome bread and empty industrial goods. I developed all of my products for my family and me, without the usual industrial tricks.

Today I am a TV expert on healthy nutrition and what started as a small hobby has grown into a company that helps hundreds of thousands of customers make their diets more balanced and healthier.

My personal passion is fresh bread. That's why my family and I developed the EASY-Bake recipes, which finally make it possible for even beginners and families with limited time to bake fresh sandwiches. Just give it a try – hundreds of thousands of people have done it before you.

We believe that fresh food is essential for a balanced metabolism and a healthy body and mind.

We know that this is not affordable for most of us today.

That is why we use 100 years of experience as a family business to develop healthy & everyday products .

More articles